In a timely announcement during the ongoing NBA Finals and a possible first championship, basketball superstar LeBron James will launch a luxury store called Unknwn in Miami this fall.
According to the Hypebeast blog, Unknwn will offer a mix of apparel, footwear, and other lifestyle gear by brands including OriginalFake, A.P.C. and Nike Tier Zero.
This opening comes as part of a trend that has seen basketball turning increasingly fashionable beyond the usual sneaker endorsements, with the New York Knicks’ Amar’e Stoudemire visiting fashion shows and being featured in US Vogue.
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